For 6-7 figure business owners
100x helps business owners escape the daily grind and build AI-powered systems that save time, make more money, and scale without hiring.
We start with you as the founder: staying organised, delegating and being productive. Then we put AI tools to work in your day-to-day. Then we build systems that let the business scale beyond what you can do today. One level a month, and you leave each level with a system running in your business.
Everything depends on your time, energy and effort. Your growth is limited by how much you can personally get done.
Your system: a business map. A systems thinking exercise that maps your business and finds the bottlenecks and where AI helps most. Done when you have the map and a ranked list of jobs to hand to AI.
You use tools like ChatGPT and Claude to work faster, solve problems and get more done. But you're still responsible for initiating, directing and managing the work.
Your system: an AI assistant that knows your business. Claude set up with your context, voice and standards, and skills for repeat jobs like email triage. Done when you can ask it for a job in chat and get back work you would send.
You build AI agents, automations and software that execute work for you. Instead of doing everything yourself, you design systems that operate repeatedly, with you providing direction, oversight and judgement.
Your system: one job running automatically. The top job on your list runs on a schedule without you starting it, and hands the work back for your review.
Rather than asking "How can I do this faster?", you learn to ask:
"How can I build a system that does this for me?"
You learn to identify bottlenecks, eliminate unnecessary work, simplify processes and build AI-powered systems that create entirely new business capabilities.
Not everything needs to be automated. The goal is to find the right combination of people, AI and software to produce the best outcomes.
Eliminate repetitive work and free yourself from daily operations.
Build systems that generate leads, increase sales and create new revenue opportunities.
Increase business output without proportionally increasing headcount.
Build capabilities that previously required much larger teams, budgets or resources.
100x isn't another course about prompts, chatbots or AI tools.
It's about learning to think in systems, build with AI and create leverage.
You learn a repeatable framework to identify valuable opportunities, design automated workflows, deploy AI agents and evaluate whether those systems actually deliver results.
The goal isn't simply to become more productive. It's to build a business capable of achieving far more without everything depending on you.
Fill in a short form about you and your business. It's free and there's no commitment.
When places open, the waitlist hears first. If it's a fit, you get a payment link and access to the course straight away.
Your first 1:1 session is within a week. Then one a month for the 12 weeks, with help between sessions.
Repeat work handed to agents, end to end.
Proposals drafted automatically from client meeting notes.
Every new client set up the same way: folders, project board and welcome email, ready to review.
Automated lead research for a recruitment agency. It saved hundreds of hours of manual work and cleared a lead flow bottleneck.
Incoming email sorted and prioritised, with replies drafted, so only what needs you reaches you.
One video turned into posts, a newsletter and an email, drafted for review.
For an automotive business: common support enquiries handled and replies drafted automatically, with no support staff needed.
Paid once. The standard price is $5,000. In return, you help shape the program and share your results.
5 places only. Every member gets 1:1 time with me, so the first cohort is capped at five. Places go to the waitlist first, in the order people join. When they're gone, the price goes to $5,000.
If your business map, your AI assistant and one automated job aren't all in place by week 12, you get everything you paid back. The one condition is that you came to the sessions and did the work set at each level.
Nothing to pay to join the waitlist.
If you're confused about AI or not sure where to start, or you're overwhelmed as a founder with too many tasks and too much busy work, this program is designed for you.
Systems let you achieve far more as a business owner than you ever could alone.
AI has changed what's possible. One owner with the right systems can now do work that used to take a whole team. But designing those systems is hard, and most owners don't have the time or the background to work it out on their own. That's where a coach makes the difference.
Systems design is what I've done for 20 years. As a software engineer and then a director of engineering leading a 50-person organisation, I've designed and built many complex systems. In 100x I bring that same thinking to your business.
You'll leave with more than a few working systems. You'll leave with skills you can use every day to run your business with AI.
I read every form. When places open, the waitlist hears first. If it's a fit, I send a payment link, you get the course straight away, and we book session 1 within a week. If not, I'll say so.
No. If you can brief a new hire, you can brief an agent. We set up the technical parts together.
If your business map, your AI assistant and one automated job aren't all in place by week 12, you get everything you paid back. The one condition is that you came to the sessions and did the work set at each level.
Claude, plus the tools you already use. Your own subscriptions are the only other cost.
Everything we build is in your own accounts and keeps running. If you want, you can keep the group call and async support on a monthly plan.
Yes, through Gradient Work, my done-for-you service. This program is for owners who want to run it themselves.
Tell me about you and your business in a short form. The waitlist hears first when places open.